Neha's Notebook

  Syllable manipulation is an exciting approach to add the element of wittiness, clubbability and fun to the style of your writing.   In linguistics, Syllable manipulation comes under the combined umbrella of phonetics, phonotactics and morphology.   WHAT IS SYLLABLE MANIPULATION? The technique of writing in which the set of syllables forming a word, are manipulated, in order to form new words or to add style to the writing. THE TACTICS OF SYLLABLE MANIPULATION? The process of syllable manipulation mainly includes the tactics of syllable segmentation, syllable isolation, syllable addition, syllable deletion, syllable substituition, syllable scramble and syllable blend. WHERE IS SYLLABLE MANIPULATION BEST USED IN WRITING? The tactics of syllable manipulation are best utilized for writing shortform but powerful communication/marketing content such as names of product lines/categories, headlines, sub-part(s) of a headline, captions, promo taglines, and likewi...

  OVERVIEW Sentence Switch is a super-interesting technique that you can employ to add the elements of fun and interest to your writing…   Let us see what this is all about!   WHAT IS SENTENCE SWITCH? Sentence switch is a writing technique which represents a switch in the  ​​ point of view when one sentence or clause is switched to a second sentence or clause which represents a contradictory point of view in relation to the first sentence or clause.   Sentence Switch technique is rooted in the life’s fundamental quality of conflict, contradiction, duality and polarity of life. It represents the betraying uncertainty of life; the twists and turns of life; like riding on a see-saw or playing dice where the outcome is uncertain among a set of possibilities. In creative copywriting, ‘sentence switch’ is sometimes also referred as ‘Sentence Twist’ or the ‘twists and turns’ writing style. ...