Book Review & 11 Ideas to Create Sticky Ideas: Made to Stick by Chip Heath & Dan Heath | Neha's Notebook
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath Blowing rainbow bubbles Watching a family movie with a bag of chips in hand A sketchbook filled with drawings of wax crayons A box of trinkets Camera containing printer… The world outside is filled with ideas…oodles and oodles of ideas. Ideas stem from great imagination and from infinite possibilities waiting to be explored. But how many of these ideas truly stick in our heads? How many of these really catch and grasp our attention? In this book, Made To Stick, the authors Chip Heath and Dan Heath explore what makes up a sticky idea and what are the main villians of a sticky idea. One of the main villians of a sticky idea is the Curse of Knowledge. To explain this, the authors take the example of ‘Tappers and Listeners’. During a research, some people were divided into two groups. The task of one group was to tap with their fingers some songs, and the task of the listener group was to identify thes...