Showing posts with label Writing Tools. Show all posts
Showing posts with label Writing Tools. Show all posts

Saturday, June 28, 2025

What is the "Sensory Layering" technique of writing/storytelling?

Sensory layering is a writing device that engages the reader on a multi-sensory level (touch, sight, sound, smell, taste) by painting a picture that illustrates multiple details without taking up too much of their narrative time.

 

In copywriting, for instance, sensory layering looks like product descriptions or visuals that appeal to multiple senses of the customer, allowing them to “experience” what you are selling before they even touch it. Sensory layering allows the writer/creator to create something that will build a strong mental picture in the mind of the customer as well as a deeper connection with their emotional center, beyond just a logical decision making or emotional triggers.

 

Take the example of a high-end coffee, both while selling it through only written word, and through written word plus visuals.

 

Instead of just “Our coffee tastes good,” a sensory-layered description of this coffee would read something like this:

 

“Wake up to the invitation of the rich, roasted flavor of our heavy-bodied coffee, whose sweet, smoky aroma has been sourced from the fertile volcanic slopes of Kokopapa mountains. The coffee dances on your tongue in a smooth tapdance of dark chocolate and toasted nuts, with jazzy notes of caramel toffee married to the undertones of rum and whiskey.”

 

For visual-style storytelling, take the example of Nescafe’s commercial.

 

From the color of the boy’s tee shirt to the texture of the crushed roasted coffee beans as he scoops a spoonful from the jar, the colors add to the sense of sight. Added to this is the visual of this coffee powder dissolving into milk, forming a golden brown emulsion that exudes a velvety effect to the viewer’s eye. The bubbly, dribbly, gurgly sounds that pop in the commercial as the coffee pours into a glass, depicting a frothy liquid, the crystalline ice cubes bouncing in the air and plunging into the glass, the clink of the cubes as they touch the glass, as well as the cool bubbles of condensation on the glass’s surface – all these details are part of sensory layering that evoke reaction in the different sense of the viewer, thereby, prompting them to desire this coffee and have a sip.

 

By punctuating the copy or the commercial with hints of sensory material, the writer/creator creates a new sensory world that feels “undeniably real” to the consumer/viewer. The sensory elements will attract the person to experience the “pleasurable sensory feeling” and they will be inspired to purchase or consume this product. 


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Saturday, September 23, 2023

WHAT IS ANTHROPOMORPHISM IN WRITING?

What is Anthropomorphism in writing?


A process comprising of the attribution of human traits, characteristics, emotions, or intentions to non-human entities like gods, animals, or objects. It is considered to be an innate tendency of human mind; and is employed as a storytelling tool and artistic/writing device. In mythology, anthropomorphism is the perception of the divine appearing as a deity or in a human form carrying a set of human personality traits and characteristics; In fables, fairy tales, science fiction and fantasy genres, anthropomorphism is utilised as a device to attribute human characteristics to non-human characters like animals, creatures, computers, robots, objects, motifs etc. In science, it represents attributing human emotions, behaviours and tendencies to various animals for the purpose of research. It is derived from the Greek words anthrōpos ("human") and morphē ("form").

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Wednesday, July 26, 2023

Book Review & 27 Writing Tools: How to Write & Sell Greeting Cards, Bumper Stickers, T-Shirts, and Other Fun Stuff by Molly Wigand

How to Write & Sell Greeting Cards, Bumper Stickers, T-Shirts, and Other Fun Stuff How to Write & Sell Greeting Cards, Bumper Stickers, T-Shirts, and Other Fun Stuff by Molly Wigand

A fun-filled book featuring a variety of writing tools, tips on writing different kinds of greeting cards and social expression products, with witty examples illustrating each concept!

In this article, I am sharing 27 writing tools I extracted from the book. Bookmark this link and save the list for your own writing practice!
#1 Empathy and persona jumping – Cultivate the ability to empathize, to enter the mind – and heart, of the consumer through the doorway of imagination. Learn to jump from one persona to the other
#2 Make an idea sheet – Jot down the raw thoughts that you want to communicate through your writing
#3 Word associations – Every word or idea has a wheel of associated words or ideas around it. Jump from wheel to wheel making associations.
#4 Tone and style – Determine the tone and style of your writing. For example: formal, informal, humorous, colloquial, conversatiional, satirical, lighhearted, serious, etc.
#5 Writing humour
Expose yourself to a wide range of funny stuff in the world, putting this big databank into your subconscious hoping that it will resurface in new, unusual ways.
#6 Ask “what if?” – a question that will start the creative ball rolling
#7 Allegory, Metaphor and Simile
a. Allegory is using something to mean something else
b. Simile is something is like something else
c. Metaphor is something is something else
#8 Alliteration (words tha begin with the same sound – Ex: hungry heart, wondrous warmth, love life, etc.)
#9 Idea substituition and parody – ex: Happy birthday to you - Happy chocolate to you!
#10 Flip-flopping – When you’re stuck on something, go around to the back door. Think opposites. (divergent thinking) – Ex: Ask “what is not friendship?”, ”when is a cat not a cat?”, etc
#11 Begin each stanza with a common key phrase
Ex:
I love you so much
that I could climb mountains
I love you so much
that I could bring stars from the space to you.
#12 end each stanza with a common key phrase
Ex:
You have taught me
the art of life
thank you Mom
You have made me
who am i
thank you Mom!
#13 Use parallel phrases
Ex: like firelight fills a home
with special warmth,
your love fills my life
with meaning and joy
#14 Use imagery from nature
Ex: sparkling morning sun reflected on the dewdrops making diamonds of each one!
#15 Use affirmations
Statements of personal dreams, abilities and empowerment
#16 Be silly
Remember the things you giggled about when you were a child
#17 Write like a child talks
Raw emotion expressed in childlike imagery…
#18 The marriage of words and pictures
Start with the image/pictures or start with the words. Switch back and forth between visual images and verbal ideas.
#19 Use anthropomorphic characters
Attributing human qualities to non-humans – Ex: an anthropomorphic mouse baking choco-chip cookies
#20 Negative-positive sentence switch
Ex: You are a very sick person. – You are a very sick person, just what I am looking for in my Valentine!
Jalapenos, salsa, garlic spread… - Jalapenos, salsa, garlic spread, you, happy birthday hot stuff!
#21 Exaggeration
Ex: You’re like a cat’s pyjamas, or rather you’re like a cat’s bathrobe.
#22 Understatement
Ex: I miss you all the time, and all whenevers in between
#23 Repetition
Ex: Don’t think of it as just another birthday card, think of it as just another birthday present
#24 Parody
Ex: We were born to run, of course that was many years ago
#25 Write the way people talk
People talk differently from the way they write. Capture the sincerity and spontaneity of a warm heart-to-heart talk
#26 Keep a research file and organize it in categories
#27 Keep a dictionary, rhyming dictionary, thesaurus, magazines and industry publications

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Tuesday, September 13, 2022

WRITING LESSONS I LEARNED FROM STEPHEN KING’S BOOK ‘ON WRITING – THE MEMOIR OF THE CRAFT’

Hello!

In the previous post, I published the review piece for the book ‘Stephen King on Writing’, which I had been reading lately and finished quite a few days ago. 

Followed by the book review, in this article I intend to elaborate the writing lessons I’ve learned and extracted from this book, as well as some of the tips & ideas shared by Mr. Stephen King herein.

With this, let’s move forward and read on these!

#1 WRITE WITH THE DOOR CLOSED. REWRITE WITH DOOR OPEN.

Typically, the aim of initial freewriting process is to get the idea/story down on the paper (or document). Mr. King writes, that ideally this process should be carried out by blocking out the world, which represents the part of us which is responsible for critiquing or rationalizing things, name it intellect.

Bringing in the voice of logic and intellect too early and too soon in our writing, carries with it the tendency to spoil the fruit of the story. A story, after all, is something which originates from the illogical and fictional field of our mind. It needs its own period of incubation to become ripened enough. The structure is required, but only at the right time. 

Once the stream of words has been set free to flow in whatever direction the story may opt, it is only then that the voice of the critic should be enabled to pop in, and reveal to us the cracks, the loopholes & the loosehinges that may have been left in the imaginary world we’ve chosen to create and write about. 

Mr. King writes that someone once said to him, this...

#2 KILL YOUR DARLINGS

Editing a piece of writing you have dedicated hours, perhaps weeks or months to write, is not only difficult but a knuckle-knocking process. At the same time, every writing or story is collapsible to some extent. The first draft, atleast. 

If I am too partial towards chopping off my elaborate-but-unessential descriptions or too concerned about spading away the adverbs, the story carries the risk of losing its essence. The perfume’s fragrance may not be lost but it surely would have a diminishing effect on its original scent. 

Mr. King writes,

#3 IMITATION PRECEDS CREATION

Stylistic imitation is the key! He writes. 

In his memoir, Mr. King describes how imitation paved way for the origins of his writing. As a child and a budding writer, he would copy comics and short stories word by word, changing them a little and blending these into his own style. 

He writes that when he would read Bradbury, his writing would emanate Bradbury’s style - smelling of golden nostalgia. When he would read James Cain, his writing would reflect Cain’s style, and when he’d imitate Lovecraft, his writing would become luxurious and Byzantine. At the same time, he also mentions that one cannot imitate too much. Ultimately, a writer has to dig deep and discover their own style. Stylistic imitation is the key to unlock the door of this discovery though. 

#4 WRITING IDEAS CAN COME FROM ANYWHERE & NOWHERE! 

When asked where he gets ideas for his writing, Mr. King answers by saying that good ideas come from nowhere and anywhere. He goes on to say that we don’t need to consciously find ideas, but rather train our mind to recognize them when a good one shows up.

#5 READ A LOT. IMMERSE YOURSELF IN THE MAGIC OF BOOKS!

Books are those spaceships and steering crafts that enable us to travel the worlds, real and imaginary, without actually having to move a step. 

And for someone who is a writer, books do more than just entertain or educate or enlighten. These semi-thick flippy paperbounds also teach us how to tell stories, how to write our own books, too. In fact, Mr. King says that there is no alternative to reading. We learn the craft of writing best from reading the works of other writers...

Moving ahead, he also shares how many books he usually reads through the course of an year; and how he reads them… 

Mr. King elaborates that constant reading can help us program our mind for constant writing practice, which is good…

There is no alternative to reading, though there is a portable way if you don’t want to carry too many heavy paperbacks wherever you go. Audiobooks!

Another aspect of reading is an appropriate and a quiet spot…

And to say the least,

#6 INFINITE POSSIBILITIES ARE THERE TO EXPLORE IN THE ADVENTURE OF WRITING!

Employing the metaphor of a building for the mind, Mr. King writes that there are more doors here, than one can possibly open in a lifetime. Saying which, there is a flumbering immensity of possibilities that we have access to, in writing (plus in other arts too, I guess). 

#7 YOU WON’T BE ABLE TO DO IT UNLESS IT HAS BEEN DONE TO YOU FIRST

One cannot expect to magically develop the ability to weave a spider’s web unless one has experienced getting trapped in one. And even if one does, the web of the story won’t be immersive enough to grip the reader’s attention good enough.

Mr. King writes…

#8 PRIORITIZE READING ABOVE WATCHING TELEVISION

When it comes to good movies and shows, television is certainly a wonderful tool for the storytelling aspect of the writing process. However, Mr. King suggests writers to prioritize it not above reading, especially talking about news channels and other tidbits which are not seemingly useful for one’s mind. 

#9 STORYTELLING IS TRUTH-TELLING

In the book, Mr. King writes that storytelling is about truth-telling. And as they say, truth is a tricky paradox, swinging between honesty and lies. 

He says, though honesty and lies both are equally important skills to learn in storytelling, each side of the coin has its own correct place. 

A writer should learn when to use which tool for composing a good-quality prose.

And in the end, he writes, don’t write to impress but to express. It may be hard for the beginners to digest this, however, if one thinks about it, a writer cannot really compromise on this one.

#10 GET USED TO REJECTION & HUMILIATION

When it comes to facing rejection, there is no alternative, neither does exception. Mr. King suggests young writers to keep writing despite the rejections they tend to receive especially during the initial phases of their writing.

He also writes about his own teenage years when he started writing stories, and his desk was full of rejection slips that he’d got from submitting his work. 

Sharing another perspective on rejection, he writes that magazines (and publishers) are much more prone to returning one’s work with a rejection note, when one is a nobody. When one is famous, one gets to have more of it, more and more. But when one needs it the most, it is only when we’re faced with the challenge of facing rejection. However, this doesn’t have to be the cause of giving up. 

Expressing this, he writes...

Another interesting lesson that he writes about rejection, is this. Rejection doesn’t only come from magazines or publishers, but also from people, mostly the ones we are related to. Mr. King writes how one of his teachers criticized him for writing stories, telling him that he was wasting his life. 


#11 LIFE ISN’T A SUPPORT SYSTEM FOR WRITING.

Describing his initial journey towards being the top-spot writer that he is today, Mr. King writes that this period of his life was filled with darkness and despair.


He also writes that during this period of isolation, failure and despair, one must hold on to one’s loved ones.

While he was going through this period of his writing journey, for him there was his wife Tabitha King, who became his support system. 

Typically, many other people will seem to fall off, when you’re going through this phase of our life. But ain’t that a part of the challenge too? 

#12 STICK TO YOUR WRITING ROUTINE EVEN WHEN YOU DON’T FEEL LIKE IT. RESIST TEMPTATION. DON’T WAIT FOR THE MUSE.

Mr. King suggests writers to not follow their temporary feelings when it comes to their writing routine. He says it is not a good idea to stop a piece of work midway, just because we don’t feel like continuing it.

He also says that a writer shouldn’t wait for the muse to be there each time they sit down to write. Rather, one should start writing and the muse will appear of its own accord.

This is how he describes the muse in a paragraph.

Another aspect of this scenario is boredom, call it writer’s block or creative jam. Talking about it, Mr. King says,

#13 WRITE ONE WORD AT A TIME. FILTER OUT THE DISTRACTIONS.

In a paragraph, he tells us about his writing routine and that his method of writing is to write “one word at a time”… 

He suggests to filter out all the possible distractions… 

#14 GIVE YOUR MIND A RECUPERATION PERIOD TO RECYCLE & ORGANIZE THE MATERIAL

Almost all top-spot authors, and creative professionals, talk about this period of time that every creative work requires to go through, through the span of its completion.

#15 RESEARCH IS A SPECIALIZED FORM OF BACK-STORY  (THE BACKGROUND OF A STORY)

According to Stephen King, research in writing is a specialized kind of a back story. Its purpose is to shape the background of your story. However, he suggests that one should pay attention to keeping it in the background and not get lost in it.

#16 HONESTY, MUSICALITY, LISTENING - THE KEYS TO WRITING GOOD DIALOGUE

Mr. King defines dialogue as the audio portion of the programme, of writing…

Though he writes that, good dialogues are always at the edge of receiving a fair amount of criticism. Read this. 




#17 GRAMMAR CAN’T BE TAUGHT AFTER SCHOOL. ONE EITHER KNOWS GRAMMAR OR ONE DOES NOT.

Speak of grammar, and it seems to make us feel as if we’ve landed from an infinite cosmos of imagination into a walled structure.

If too much, it ends up making a piece too mechanical and programmed by a set of rules. On the other side, if there is no grammar if at all in a piece, it carries the risk of disconnecting the piece from the very purpose it is there to convey, express or communicate.  

See what Mr. King has to say about grammar…

And about the utility of grammar in fiction...

#18 WORDS HAVE WEIGHT AND PARAGRAPHS BREATHE.

Words have weight. Really! And they breathe.



#19 PLOT - LET THE PLOT TAKE FORM ON ITS OWN.

#20 THE ADVERB IS NOT YOUR FRIEND.

Mr. King advices that using too many adverbs in a piece of writing is usually a sign of a timid writer. Hence, a writer should practice caution and refrain from using a large number of adverbs in their story, whenever not necessary.


Another interesting perspective that Mr. King touches upon, pertaining to the topic of adverbs, is this. That, avoiding usage of too many adverbs in a writing doesn’t mean that on should replace it with too many attribution verbs either… 

This is what he writes…

#21 CREATING INTERESTING CHARACTERS


Another interesting snippet that he mentions about writing characters is something called 'Character Notes'. He suggests that having a notebook full of character notes, prevents us from doing too much textual character study, and also, enables our mind to focus on developing the story through character creation, rather than by mathematically setting a plot, which is a poor way to draft a story... 

 

#22 STORIES CONSIST OF THREE PARTS (Mainly!)

#23 GOOD DESCRIPTION IS A LEARNED SKILL

Description is the sensory juice in the fruit of a story or a piece of writing. Talking about descriptions, Mr. King writes these points in the book…







#24 VOCABULARY IS THE BREAD OF WRITING. BUT REMEMBER TO NOT GET LOST.

Needless to say that vocabulary forms the crusty part of a writing piece. But it doesn't always have to be too flaky. Sometimes, less is more. Varies from story to story.


#25 SYMBOLISM

In writing and storytelling, symbolism is a tool that is more useful post the writing process than during the process. It usually includes analyzing one's own piece of writing (or story) and interpreting, any clues or metaphors, if at all, which symbolize something. Some laws of nature, something about human psyche, likewise...

While if a book or a writing represents a metaphor, it's a good thing, however, if it does not, a writer doesn't have to look desperately for symbolism...Mr. King suggests.

 

#26 DESIGN YOUR OWN WRITER’S TOOLBOX!

A watercolor artist needs brush and watercolors to paint. An electrician needs their toolbox to fix the wires and the faults. A software engineer needs codes and algorithms to create an information system. Writers too, need to have a toolbox of their own, which they can refer to, from time to time, in their writing process...


#27 WRITERS & STORYTELLERS ARE NOT MADE BY CIRCUMSTANCES BUT BY PRACTICE AND RIGHT EQUIPMENT

Anyone can write!

He writes. That, almost everyone possesses some amount of talent in writing and storytelling. And with practice and right equipment, the talent can be strengthened. And it is not by one’s circumstances is that one becomes a writer.

Ending note,

#28 JUST DO IT!

I hope you enjoyed the article. For more articles, stay tuned with my website and subscribe to my channel.

Thank you & Good day!

nehyaneha


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