“Image hopping” is a cool trick to kick-start your story writing process when you don’t have any idea how to proceed. The technique involves using vivid, descriptive language to appeal to the reader’s senses by creating mental images and “connecting the unconnected.” The process Find a compelling image, expose it in rich detail, brainstorm elements within it, and then “hop” to a new, seemingly unrelated image to spark unusual, new connections and expand your horizon of narrative possibilities. Create strong, memorable images to grip the emotion of the reader. The goal isn’t to describe the images, but to use them as springboards for character, plot, and theme. Example: Domino's “It happens only with pizza” VISUALS Shot 1 Image of a muppet dancing in a disco-like setting with the word “Happening” flashed in cool blue bold font (transports the viewer into the emotion of partytime) Shot 2 The muppet image cuts into the image of real people...
Sensory layering is a writing device that engages the reader on a multi-sensory level (touch, sight, sound, smell, taste) by painting a picture that illustrates multiple details without taking up too much of their narrative time. In copywriting, for instance, sensory layering looks like product descriptions or visuals that appeal to multiple senses of the customer, allowing them to “experience” what you are selling before they even touch it. Sensory layering allows the writer/creator to create something that will build a strong mental picture in the mind of the customer as well as a deeper connection with their emotional center, beyond just a logical decision making or emotional triggers. Take the example of a high-end coffee, both while selling it through only written word, and through written word plus visuals. Instead of just “Our coffee tastes good,” a sensory-layered description of this coffee would read something like this: “Wake up to t...