Neha's Notebook

Sensory layering is a writing device that engages the reader on a multi-sensory level (touch, sight, sound, smell, taste) by painting a picture that illustrates multiple details without taking up too much of their narrative time.   In copywriting, for instance, sensory layering looks like product descriptions or visuals that appeal to multiple senses of the customer, allowing them to “experience” what you are selling before they even touch it. Sensory layering allows the writer/creator to create something that will build a strong mental picture in the mind of the customer as well as a deeper connection with their emotional center, beyond just a logical decision making or emotional triggers.   Take the example of a high-end coffee, both while selling it through only written word, and through written word plus visuals.   Instead of just “Our coffee tastes good,” a sensory-layered description of this coffee would read something like this:   “Wake up to t...

“Echoes through time” is a storytelling concept that revolves around a present-day character, object, idea, or experience that reverberates a long-forgotten event from history. This concept is used to add mystery to a story or a piece of writing that the reader unravels by piecing together these “echoes” and uncovering the full, poetic truth of the past. “Echoes through time” is an insightful tool that also makes the reader realize that the past isn’t truly gone. Rather, it is subtly imprinted on the fabric of the present and it reveals itself little by little through clues that lurk in the depths of the present moment.   Anushree works in an art renovation company called RenoKaro, based in New Delhi. Her boss sent her to an old, dilapidated library located in Delhi’s Khapchi Gali for a renovation project. As she stepped inside the library, the bag of tools slung from her shoulders, she coughed. The library was shrouded in a thick veil of dust and sprinkled with gossamer cobweb...

Freytag’s Pyramid is a writing technique, crafted by the German novelist Gustav Freytag. The technique involves five key processes that writers can use to write everything from short stories to articles.   The first step is “Exposition.” Exposition refers to the introduction of the subject, the setting up of the scene, and a comprehensive description and explanation of an idea or theory. The second step is “Rising Action” Rising Action refers to “The development of the central conflict, problem, or interesting aspect.” This is where the tension builds, complexities are revealed, and the "plot" of the story/article unfolds through scenes, characters, research material, and anecdotes. The third step is “climax” Climax is the turning point or the most significant moment of revelation, insight, or development within the article's scope. It's often where the core question posed in the exposition is addressed, or a major challenge is confronted. The 4 th st...